Software to be used: Final Cut Pro X
Following the in class demonstration introducing the new software, you will use professionally shot video footage and create a quick commercial. You will be selling fixed gear/single speed bicycles.
Directions: Using the footage and logos provided to you, cut a 30-second (exactly) promotional video for this local bicycle company. You need to think about your target audience (young and active) and make sure that they will be attracted to this product. You will need to add music and focus on your editing techniques. You may need to color correct and/or adjust exposures of this raw footage.
Company: State Bicycle
Tips: This footage needs to grab the attention of viewers and not only that of avid cyclists and loyal supporters, but also that of possible new customers. How will you do that with something so short? Concentrate on creating a rhythm with your edits and think about creating a mood. Mellow or intense? Quick edits or longer shots? Does it tell a story? Does it have interesting characters? Most importantly, does it sell the product by generating interest?
Requirements:
- length of 00:00:30:00
- must contain appropriate music
- must include the company’s logo
- all footage should be correct colors/exposures
- all audio should be set at correct levels
Total Points: Worth 100 points. (“Video Project Grading Rubric” will be used to score your efforts)
WHAT DO YOU DO WHEN FINISHED? DIRECTIONS ARE HERE.
Make sure to put your file into the CLASS DROP folder when done Sharing. Your file should be called “State Bikes Promo YOUR NAME”.
Move on to the next class assignment: Levels , Curves and Crop
class notes 